Skip to navigation Skip to content

What is a Broker

An insurance broker is a personal risk navigator—scanning the market for the perfect policies. From breaking down fine print to backing clients during claims, brokers turn guessing games into strategic moves.

A rewarding profession that helps others

As a broker you represent the best interests of families, organizations and communities, helping them find the best insurance for their unique needs.

What is a Broker?

Brokers Help People

Learn about potential risks

Compare different products and pricing

Select the right insurance policies

Understand what they’re buying

Advocate for themselves in a claim

Properly protect their homes, cars and businesses

Brokers Get All the Perks

Learning new things

Developing professional expertise

Choosing different career paths

Making an impact in people’s lives

Building meaningful relationships

Supporting local communities

What is an Insurance Brokerage?

Brokerages Are Great Workplaces

Actively involved in their communities

Adopting new technology

Promoting continuous learning

Offering flexible work arrangements

Expanding their teams

Brokerages Offer Many Opportunities

Technology

Marketing

Sales

Administration

Finance

Management

Broker vs. Agent

What’s the difference?

Brokers are independent insurance experts. They assess individual needs, compare products from multiple insurers and provide objective advice to find their clients the best coverage. This means more choice, greater flexibility and personalized service.

Agents represent a single insurance company, offering only that company’s products. Options for coverage and customization are limited.

Career Opportunities

Commercial Risk Advisor

Principal Broker

Personal Risk Consultant

Client Service Representative

Claims Specialist

Digital Experience Lead

Account Manager

Commercial Risk Advisor

Principal Broker

Personal Risk Consultant

Client Service Representative

Claims Specialist

Digital Experience Lead

Account Manager

Personal Risk Consultant

Claims Specialist

Commercial Risk Advisor

Client Service Representative

Principal Broker

Account Manager

Digital Experience Lead

Personal Risk Consultant

Claims Specialist

Commercial Risk Advisor

Client Service Representative

Principal Broker

Account Manager

Digital Experience Lead

Claims Specialist

Commercial Risk Advisor

Account Manager

Digital Experience Lead

Principal Broker

Client Service Representative

Personal Risk Consultant

Claims Specialist

Commercial Risk Advisor

Account Manager

Digital Experience Lead

Principal Broker

Client Service Representative

Personal Risk Consultant

Your First Step Starts Now

Enroll in our Broker LaunchPad Program to prepare for your licensing exam. We have weekday, weekend and on-demand options.