Trufla – Reporting: Not Just PIF Count, Ratios, and Premiums
Course Description
Did you know that there is a world of amazing data that helps you understand your prospective and existing clients and their online actions? In this course, we’ll introduce website and lead tracking to show how there are new key performance indicators brokers need to master. This will be especially important for those who spend money on digital ads, in order to better understand your return on investment.
At the end of the course, participants will be able to:
– Describe the importance of digital data collection from your website and online assets
– Identify some basic web metrics and reports in Google Analytics
– Avoid data overload by prioritizing as needed
– Report and take action on the data collected
Recommended For: Decision makers and those involved in digital marketing or maintaining a website.