2026 Ontario Auto Reform: Navigating Income Replacement Benefit Conversations

As one of the highest rated Accident Benefits on the Auto Policy, “price driven” conversations will raise the chance consumers may select for short term savings over the long-term financial safety net that IRB offers. Avoiding “price driven” conversations with brokers is no longer a wish, it is a must. Ontario customers will soon require true risk manager advice that accurately portrays tradeoffs.

Focusing on four key complications behind easily positioning IRB to every customer, the course then builds out four common customer scenarios for both needs assessment, framing and objection handling.

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