Technical

Promoting Insurance to Value – Commercial Accounts

Discovering insufficient insurance limits after a loss can be financially devastating for business owners, potentially forcing permanent closure and sparking legal or professional resentment toward their broker.

Duration 2 Hours

Format Online

Upcoming Sessions

Feb 03, 2026 | 01:00 PM - 03:00 PM

Select your session from the drop-down.

Following a property or liability loss, perhaps the most devastating news for a business owner is learning they do not have sufficient insurance limits to cover their loss! Underinsurance typically leads to some serious questions on the part of the business owner such as: “Can I recover from this? Will I be able to re-open my business?” Some clients will look for someone to blame and ask him or herself other questions like “Why didn’t I get better insurance advice from my broker?”