2024 Awards of Excellence Large Brokerage Winner

Large Brokerage | PetleyHare

With deep roots in the Ontario market, PetleyHare combines local expertise with a modern approach to service, growth and client relationships. 

Leadership Team 

Adam Hare—President  
Ashley Holmes—VP Operations

Fast Facts

Their branch offices have become community spaces or “culture hubs,” the kind of place you attend a meeting and end up networking with local non-profits, volunteer boards or local businesses. “We regularly donate our space to groups doing good work.”  

They’re also known for their top-tier snacks and barista-level coffee game.

We modernized a century-old company without losing the heart of who we are. We’ve grown steadily, but we’ve stayed true to our roots: a people-first, community-focused brokerage that leads with trust.

What Makes PetleyHare Excellent

They believe the little things aren’t so little. “Every touchpoint, internal or external, should feel intentional. Whether it’s a local campaign, a community event or a digital experience, we show up with creativity, consistency and clarity. 

“And we’re obsessed with experience. That mindset shows up everywhere: in how we onboard, how we communicate, how we make people feel. It’s not about being flashy, it’s being thoughtful. That’s what truly makes us different.”

Lesson They Wish They’d Known Earlier

That relationships will always outlast transactions. “Early on, it’s easy to focus on the numbers, the next quote, the next sale, but the real value comes from playing the long game. People remember how you made them feel, not just what you sold them. Invest in trust, show up consistently and treat every conversation like it matters, because it does. That’s how careers are built and reputations are earned.”

What They’re Most Proud Of

“Our team, who show up every day with passion, empathy and grit. Whether it’s embracing new tech, rolling out a new branch or helping a family through a claim, they do it with integrity. Watching our team grow personally and professionally while maintaining that small-town service is what makes us most proud.”

What Winning Means

“It’s incredibly meaningful, not just for the recognition, but for what it represents. Moments like this, reminders that the effort, the risk, the vision are making a difference… they’re the fuel that keeps us pushing forward.”